There is a long-established practice in the corporate world that when a financial deal is made the companies involved publicize the deal with something called a “tombstone” – so named because its rectangular shape is reminiscent of a tombstone, and because a tombstone plays with the idea of putting the deal to rest.
Instead of a tombstone, TAF issues “carbonstones”. Like other stones, this announces the specifics of a recent deal – investment level, investment roles, and so on. But the carbonstone goes one step forward to showcase the carbon reduction value of the deal. Whatever word you want use — neutralized, eliminated, doesn’t matter — we are killing carbon… and earning a market rate of return as we do so.
The carbonstone makes visible something we’ve been saying and demonstrating for almost three decades: we don’t need to trade profit for environmental protection and can in fact marry economically sound projects with significant environmental benefit.